The Farmer’s dog
Fresh Starts, Forever Homes
Millions of dogs are in need of a loving home, and adopting a dog is just the beginning of a lifelong commitment, and part of that commitment is making sure they thrive with the proper nutrition, love and care. Partnering with The Humane Society, The Farmer’s Dog, “Fresh Starts Forever Homes” campaign aims to give the deserving dogs of The Humane Society the visibility and resources they need to thrive.
The Farmers Dog will host a live telethon on Instagram featuring dog loving celebrities. While people can call in to make a donation to The Humane Society, people will also be able to comment and chat on Instagram as well. Donations will come with a free box of The Farmer’s Dog human grade dog food for their furry friends.
Continuing with our social media reach, we will collaborate with We Rate Dogs, a favorite among the social media community. We Rate Dogs will highlight pups who are in the care of The Humane Society, giving special attention to each dogs quirks and personalities to help promote their adoption.
In our effort to increase our reach in getting dogs adopted, We Rate Dogs will sell limited time merch with the proceeds directly going to dogs currently at the Humane Society to get them healthy and ready to find their forever homes.
When adopting a dog, The Farmer’s Dog wants to make sure every pet parent is well prepared. The Farmer’s Dog will donate a box of their delicious dog food, their first toy along with a check list of what you will need for your dog to thrive. This kit will also include a coupon for future orders of The Farmer’s Dog food.
